Argot \ ˈärgō \ : a shared language, borne from, and reinforcing the intimacy
associated with tight-knit groups, whom are brought together by their common interests and shared histories
Each significant relationship in life gives rise to an argot among the members who define it. The deeper the bond, and longer its history, this argot’s vocabulary becomes more personal, allowing it to strengthen and enhance the dynamic.
When opening a bottle of wine, so too is opened the flow of conversation and ability to connect. Throughout human history wine has been used for worship, celebration, mourning and, more simply, sharing life.
In christening our wine brand Argot, we honor the beautiful symmetry and complementary nature wine and communication hold. Round up friends, pull a cork, splash a glass, and enjoy.